Global Music Industry
Clocking in at ~$50b a year, the global music industry continues to rake in billions, with a disturbingly small percentage going to the artists themselves.
Of Unsigned Artists Want A Record Deal
Based on 128 unsigned artists responding to a survey from Unsigned Guide, most artists desire to have a record deal. Why? Because they don't have access to the monetary or global marketing resources that the record labels do.
Amount of earnings that an artist forfeits to their record label
Record labels can keep a cut anywhere from 50-90% of an artist's earnings. It is an industry norm for a new artist to only receive 10-16% of their sales.
What price do artists pay to be marketed and promoted worldwide? They typically surrender the rights to their music & 50-70% of their earnings in exchange for record labels to market them. By making investment into an artist open and accessible to all, investors from across the globe will suddenly find an interest in promoting the artists they invest in — opening up massive opportunity for independent marketers and influencers. This puts incredible promotion potential into the hands of the artist, while keeping the rights to their music out of the hands of the record labels.
With a customized profile in the mp3 catalogue, artists can deploy their own personalized bonding curve curation markets and "tokenize" themselves. DEX widget may be embedded on their website.
Artist can be listed and go "public" on the mp3 DEX library, available for fans & speculators to invest in.
Independent marketers & influencers profit from the promotion of the artists they invest in; Artists profit by unbonding their initial equity 'shares' at a higher price point on the bonding curve. Everybody wins.
Types of bonding curves available to artists, and potential use cases
Positive Slope Curve
The upward sloping curve creates speculation which is a driving force for new markets. Those who are able to bond to the best artists early will benefit by trading or redeeming the secondary token when it is at a higher price than when they originally received it. The artist can choose a number of curves ranging from an exponential to gradual increase in price in order to balance the level of speculation in the market.
An example of this would be a ticketed event such as a music festival where tickets become more expensive as the event approaches.
Additionally these curves can reward early position takers in activities such as an Initial Artist Offering (IAO)
Artists can set up customized profiles to display their performances, recordings, photos, & biography. This will be essential for those speculating on new artists.
Listen to what is close to your soul